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I find comparable listing data, and market trends, regardless of accuracy, are rarely enough for a seller to accept as a fair home valuation. The perceived value people have of their own property, or the ’emotional tax’ added to the true value of their home, can often draw out the sale process, seriously affecting your potential sale price. 

People have an emotional attachment towards their home, sometimes from a place of love, sometimes not so much! I’ve had sellers, whose ’emotional tax’ is simply a laundry list of past fixes they want vindicated. Other times, it’s much sweeter; owners perceive their personal enjoyment from a location, amenity or aesthetic appeal as a highly valuable asset. This idealistic approach can lead to confusion amongst potential buyers who have analysed the property from a comparable sales perspective. 

Does your Homes Listing Price Effect the Eventual Sale Price?

It’s dangerous to hold onto your ideals for too long, real estate is a cruel game. If your house sits on the market for an extended period of time, home buyers will treat your property as a problem house. Buyers will walk into your home looking for any reason to say no. This skepticism normally hurts sellers’ final sale price. 

What Can Realtors Do to Stop Their Clients From Listing Their House Too High?

To side step this ’emotional tax’ I have a few techniques. My first strategy is to tour the neighborhood with my clients. Go out with your realtor before they list your home and look at your neighborhood’s competition. People are not usually irrational, I find, sellers just lack the knowledge, we as realtors, take for granted. Sometimes you need to see to believe.

My second strategy is to list the home at my sellers preferred price. I promise to work the listing hard for 2 weeks, and if there are no bites, I tell my clients we will need to re-list the property at my recommended price. My second strategy is very calming for sellers, as you can always lower your price, but you can’t raise it. 

To Conclude

At the end of the day, the market trends and comparable sales will likely tell most of the story when it comes to your home’s sale price. However, there are qualitative aspects of a property that are not just ’emotional tax’. A home’s cohesiveness, and a good layout will never go out of style. Good realtors know that homes with consistent flooring, paint, and finishings throughout always sell faster, for a higher price. A good layout will also prove favorable especially if it matches the area’s demographic, (lots of bedrooms in a family neighborhood etc.). Just like your perception of your home may be misleading, the comparable sales do not tell the full story either!

Dayneris quintana
Dayneris quintana
We recently had the pleasure of working with Logan to sell our apartment located in Edmonton while we live in Calgary, and we couldn't be happier with the results. Logan did an excellent job making suggestion for a better sale and renovating the apartment, transforming it into a stunning space. Thanks to his efforts, the apartment sold quickly and for above the asking price. Communication was seamless throughout the process. He kept us informed at every stage regarding the renovating process and the interest and in the apartment. We highly recommend Logan Patterson for his dedication, professionalism, and exceptional results. Thank you for your outstanding service!
Clarence Bouwsema
Clarence Bouwsema
Logan helped make the whole process easier and stressful free.
Darren Rankin
Darren Rankin
Couldn't have asked for a better realtor than Logan. Hard-working, punctual, and dedicated, he goes above and beyond regardless of whether you're buying a cozy condo or a dream home. His deep understanding of the market and strong rapport with fellow realtors make the process smooth sailing. Plus, his wealth of advice and keen eye for detail saved me money by catching things others might miss. Highly recommend using his broker, especially if you're a first-time homebuyer. Thanks for everything, Logan! PS: If you're a first-time homebuyer, just use his broker. Trust me, you won't regret it!
Michael Coderre
Michael Coderre
Logan was a pleasure to work with. He made recommendations on what would be the best money spent to sell our home quickly, and even lined up the trades and provided quotes for the work. In my opinion his services are a step above my past experiences, and I would highly recommend his services to any home seller. The fact that we sold the home for over asking price with no conditions was definitely the icing on the cake! Thanks Logan.
Harry Yau
Harry Yau
The whole experience selling my property was as easy as it could have been. Logan was incredibly helpful, keeping us up to date with amount of people interested, offers, and counters on a timely basis. He gave us comparable properties to help calibrate our asking price, and kept us updated on sale trends in the Edmonton market. He worked hard for our business, is very professional, and was always understanding of our availability limitations (total of 3 partners making decisions together from 3 different cities). I would hire him again, and would certainly recommend him to anyone looking to buy or sell in Edmonton.
Jaymee Sison
Jaymee Sison
Logan made the whole sale process from start to finish very easy. I live in a different city from where the property is located so I wasn't readily available to help with the sale. Logan coordinated photos, showings and best of all, he was respectful and mindful of our tenants who were currently living in the property. Thank you for your hard work Logan. We couldn't have been happier with the sale! $21K over list price!
Reid Tames
Reid Tames
Logan was phenomenal and super accommodating when it came to helping us buy our first home! We had so many questions and were challenging with our schedule but he was able to make it all work for US! Would highly recommend to any friends and family!!
MVP Power Inc
MVP Power Inc
Logan did an amazing job! He was very patient as we had seen several houses and willing to meet us any time. He was very knowledgeable about the neighbourhoods we wanted to buy in.

Author Logan Patterson

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